I'm am so sick of companies trying to be 'clever'.
Just tell me what it is and how much it ccosts. No small print. No gimmicks.
I just saw a Home Depot van sporting the large ad on the side that said: YOU CAN RENT ME HOURLY. ONLY $19.00 FOR 75 MINUTES.
If it just said '$19.00 per hour' I would understand. Now if I want to rent said van I have to read all the small print cuz they're 'clever'
Who the heck rents a van for a 75 minute hour anyhow?
The 75 minute hour might also explain why Wifey looks way older than me....