Back in the 1990s when computers first started coming into vogue, people needed mouse pads.
A pad for their 'computer mouse'. The clicker think. A Mouse Pad.
And I thought it would be brilliant to find a whole bunch of 'The Mouse Pads' and sell them in my store.
So I went on something called the World Wide Web (dubya dubya dubya) and found numerous suppliers for The Mouse Pads. All different styles and designs. Star Wars and Star Trek. Marilyn Monroe. The Rolling Stones. Tom and Jerry. Cartoons. And on and on.
And then I called up one supplier, ordered some Pads, and waited for them to arrive. And then the supplier (whom I'll now and forever call The Mouse Pad Guy) calls me up to talk about Mouse Pads!!
He started asking about sell-thru and what styles sold best and blah blah blah. No big deal.
And then he called me the next day TO TALK ABOUT MOUSE PADS AGAIN!!!
We discussed 'mouse pad strategy', market penetration, etc.
And then he called the next day.